The value of personal contact in the hospitality industry

The hospitality industry is changing fast. More and more accommodations are switching to self check-in systems, key lockers and digital access. It is efficient, it saves costs, and it reduces the need for front desk staff. But something important gets lost along the way: the human touch.

At BizStay we believe true hospitality begins with a real welcome, a face, a smile, a short conversation. That is why we choose personal contact, preferably at every check-in.

The trend: convenience over connection

In recent years, digitalisation within the hospitality industry has accelerated. Hotels, serviced apartments and short-stay providers increasingly invest in key lockers, apps and self check-in systems. Guests sometimes appreciate speed and convenience, and we understand that. But for many travellers, that very first impression still defines the entire stay. And that impression is created by a person, not by a screen or a code.

Why personal contact still matters

At BizStay we value that first moment of connection. We like to know who our guests are, where they come from and what brings them to The Hague, Scheveningen or Delft. That personal welcome makes all the difference.

A friendly smile at arrival and a remembered name create trust and a genuine feeling of being welcome. Hospitality is more than a bed and a key. It is about attention, small gestures and the sense that someone truly cares about your stay. Guests who are personally welcomed feel seen and valued. They are more likely to return and to share their positive experience with others.

Technology as a tool, not a replacement

That does not mean we stand still. Soon we will introduce a smart AI tool on our website to help visitors find the right accommodation quickly and easily. For guests who prefer digital convenience, it is a great addition. But our live chat will always be handled by real people, never by bots.

And when guests arrive at one of our locations, we still prefer to welcome them in person. Because in the end, hospitality is not about technology. It is about people.

In conclusion

Self check-in and key lockers can be practical. But true hospitality is built on personal contact. That is what makes BizStay different and what we aim to offer every single day:

a warm welcome, with genuine attention and a friendly face.